THE HITTA STORY
The story of Hitta Sportswear is deeply rooted in family, entrepreneurship, and a vision for success. It all began when I was a young boy, walking with my father past a clothing booth. I spotted a Coca-Cola T-shirt that I absolutely had to have. My father, seeing how much I wanted it, bought the shirt for me, and in that simple moment, he had an idea that would change the course of our lives.
Inspired by the potential he saw in that single shirt, my father purchased the same T-shirt design in bulk and began selling them to people in our neighborhood. His keen eye for opportunity and his willingness to take risks led him to approach a local bank for a $10,000 loan. With that loan, he opened his first retail clothing store. His determination, hard work, and entrepreneurial spirit turned that initial investment into a thriving business. Over the years, he expanded, opening four more locations, and successfully ran his retail clothing chain, Cofer's Boutique, for over two decades.
Growing up, I watched my father build his brand from the ground up. His work ethic and dedication left an indelible mark on me. When I decided to create Hitta Sportswear, I knew I wanted to honor his legacy. Starting my own sports apparel brand became my way of showing my father how much I admired and appreciated his journey.
The original brand, Trend Setter Athletics, was focused solely on retail, but as I built Hitta Sportswear, I realized that limiting my efforts to retail alone would restrict the brand’s growth and recognition. I wanted to create something bigger—a brand that resonated with athletes and sports enthusiasts everywhere. That’s how the name Hitta Sportswear came to be.
The name “Hitta” embodies the essence of sports. In every team, in every game, there is always a Hitta—someone who makes an impact, someone who stands out, someone who brings the team to victory. Our motto at Hitta Sportswear is simple yet powerful: “Every team needs a Hitta.”
Hitta Sportswear represents more than just apparel; it’s a celebration of determination, teamwork, and making an impact. Through this brand, I aim to inspire others to pursue their dreams, just as my father inspired me. Hitta Sportswear is my homage to his legacy and my commitment to building something meaningful for generations to come.
HITTA ACRONYM
HITTA – Hustle, Intensity, Technique, Teamwork, Achievement
It highlights the critical elements of sports performance: working hard (Hustle), playing with passion (Intensity), mastering skills (Technique), collaborating effectively (Teamwork), and striving for success (Achievement).
Vision
At Hitta Sportswear, we envision a world where every athlete—professional or amateur—feels empowered, confident, and unstoppable in their pursuit of greatness. Our mission is to revolutionize sports apparel by combining cutting-edge technology, high-performance materials, and innovative designs that enhance athletic potential.
We are committed to sustainability, inclusivity, and excellence, ensuring that our gear is not only stylish and functional but also ethically and responsibly made. Through relentless innovation and a deep understanding of athletes’ needs, we aim to inspire movement, break barriers, and redefine the future of sportswear.
With every stitch, every fiber, and every design, we are dedicated to helping athletes push beyond their limits—because greatness begins with what you wear.
